Xiaomi Leads Sensible TV Market in India for Q3 2022: Counterpoint

India’s sensible TV market recorded a 38 p.c year-on-year progress in shipments in the course of the July-September quarter, primarily pushed by festive season provides, a number of new launches, low cost occasions, and promotions, mentioned a Counterpoint Analysis report.

In line with the report, international manufacturers led India’s sensible TV section with a 40 p.c share, adopted by Chinese language manufacturers with a 38 p.c share. Whereas the Indian manufacturers confirmed the quickest progress, doubling their share to 22 p.c of the entire sensible TV shipments.

“The share of smaller dimension TV is rising, with 32-inch to 42-inch shows making up roughly half of the entire shipments in the course of the quarter. Though LED shows stay the popular alternative, superior know-how shows resembling OLED and QLED are gaining floor,” the report mentioned.

Now extra fashions are being launched with QLED shows. Apart from, Dolby Audio and higher audio system are different options which can be more and more being supplied by manufacturers, it added.

“Sensible TV penetration of general shipments reached its highest-ever share of 93 p.c in the course of the quarter,” mentioned the report, including, this penetration is predicted to go up additional as a consequence of extra launches within the sub-Rs. 20,000 value vary.

In the course of the quarter, the contribution from the web channels within the whole shipments elevated to 35 p.c as all main e-commerce platforms provided numerous promotions and reductions, together with unique launches, in the course of the current festive season gross sales.

Xiaomi (which incorporates Redmi’s share) continued to guide the sensible TV market within the third quarter of 2022 with an 11 p.c market share, adopted by Samsung with 10 p.c share and LG with 9 p.c.

In the course of the quarter, OnePlus grew 89 p.c YoY, cornering an 8.5 p.c share in sensible TV shipments.

Whereas the homegrown model VU share was greater than doubled within the third quarter of 2022, the report added.

In line with the report, many new Indian manufacturers are coming into the extremely aggressive sensible TV market.

“OnePlus, Vu and TCL have been the quickest rising manufacturers within the sensible TV section in Q3 2022,” mentioned Counterpoint Senior Analysis Analyst Anshika Jain.

As soon as once more, LG has secured the third spot as a result of introduction of recent fashions, particularly within the Rs. 20,000- Rs. 30,000 value vary. Different rising manufacturers within the prime 10 included Realme and Haier, she added.