Why Truecaller Is Bringing Its Caller ID Service to Apps Like WhatsApp

Truecaller will quickly begin making its caller identification service obtainable over WhatsApp and different messaging apps to assist customers spot potential spam calls over the Web, the corporate informed Reuters on Monday.

The characteristic, at the moment in beta part, will likely be rolled out globally later in Could, Truecaller Chief Govt Alan Mamedi stated.

Telemarketing and scamming calls have been on the rise in international locations like India, the place customers get about 17 spam calls monthly on common, in keeping with a 2021 report by Truecaller.

India’s telecom regulator in February directed carriers like Jio and Airtel to begin blocking telemarketing calls over their networks utilizing synthetic intelligence filters. Truecaller has stated it’s in discussions with telecom operators to implement such an answer.

“During the last two weeks, we have now seen a spike in person studies from India about spam calls over WhatsApp,” Mamedi stated, noting that telemarketers switching to Web calling was pretty new to the market.

WhatsApp is probably the most used messaging platform in India. The corporate says it makes use of spam detection expertise to identify and take motion on accounts partaking in irregular behaviour and lets customers block and report problematic accounts.

For Truecaller, India is its largest market with 250 million customers. It has 350 million customers globally and earns its income from promoting, subscription providers, and verified listings from companies.

© Thomson Reuters 2023

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