The 2024 Olympics had been a giant win for TV of all types

The Olympics weren’t simply good for streaming — they boosted conventional TV viewership, too. Though the Video games in Paris accounted for simply three days of Nielsen’s July 2024 report, they led to a 2.3 p.c enhance in general TV viewing in comparison with June and a 3.5 p.c enhance in comparison with the identical time final 12 months.

Through the month, broadcast TV captured 20.3 p.c of all viewership, marking a slight enhance from final month. It additionally accounted for greater than 22 p.c of TV viewing when the Olympics kicked off within the final week of July. As pointed out by The Hollywood Reporter, it’s uncommon to see a rise in conventional TV viewership in July, because it’s sometimes one of many slowest months for broadcast and cable TV.

Streaming equally drew in additional eyeballs, making up 41.4 p.c of all TV viewing for the month. Based on Nielsen, that allowed streaming to extend its share of TV by over one level, breaking the record set in June. Peacock, which solely streamed the Olympic Video games, noticed a 33 p.c soar in viewing — the largest enhance Nielsen has seen because it began publishing its streaming experiences in 2020.

Regardless of this enhance, YouTube remained the top-performing streaming platform and have become the primary service to seize greater than 10 p.c of all TV viewing. Max, Disney Plus, and Prime Video additionally had notable boosts in viewing because of sequence like Home of the Dragon, Bluey, and The Boys.

If each cable and streaming are seeing such large will increase based mostly on simply three days of the Olympic Video games, we’ll doubtless see a good larger soar when Nielsen releases its report for the month of August.