Spotify, the favored music streaming firm, has on Thursday mentioned that it’ll launch its promoting market for podcasts in 5 new markets, together with Sweden and India. This growth will probably be part of the Spotify Viewers Community, which was first launched in 2021. The Spotify Viewers Community is out there in 9 nations similar to Germany and the US for podcast publishers and creators to monetise their content material.

After investing over a billion {dollars} (practically Rs. 8,320 crore) to construct up its podcast enterprise with 5 million titles and 100 million podcast listeners, Spotify is specializing in boosting commercial income from the format.

“We frequently hear from our prospects that they’ve been reticent to put money into podcasts due to the dearth of viewers focusing on and challenges reaching podcast listeners at scale,” Brian Berner, international head of promoting gross sales at Spotify, mentioned.

“The Spotify Viewers Community addresses these two challenges head on.”

Within the newest third quarter, the corporate’s promoting income was up 16 % from an yr earlier and podcast promoting income grew in a double-digit vary.

Final month, the platform utilized new restrictions on customers in India who take heed to music on the streaming service’s free plan. The corporate has began to put limits on how customers on the free plan can play tracks, together with the flexibility to decide on the order by which songs are performed on the streaming platform. The transfer is a part of the Swedish firm’s try to show its massive userbase within the firm that’s at present on the ad-supported free tier to paying subscribers.

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